Posting this for those who are relatively new to Lou or missed some of the antics from the early days, as I realise there's been a few references to events and other characters in the story from that time. It's fing long, so ignore if you were witness to it. I probably missed or got some of the numbers wrong, but here's the general overview.
-All started of with Mrs Hinch. I'm sure you're all familiar with her. Massive cleaning account, had about 3 million followers by the time the fake suicide crap happened. Lou and Hinch followed each other when Mrs. Hinch was relatively new with her instagram account, as did a few other of the cleaning accounts that were going around at the time.
-People start to clock that Mrs Hinch is a bit of a billy bullshitter, so they start a tattle thread, calling her out on her posts and directing people to tattle. Tattle threads on Hinch ramp up.
-Lou takes umbrage with all the nega-iv-aty towards her 'best fwend', starts in on the 'twolls' calling everyone skets, fs and all sorts of crap. Not really on brand for Hinch, Hinch distances herself.
-That's basically how a lot of us came to notice her, if we hadn't seen her embarrassing attempts to become a cleaning account.
-So she's getting noticed. There's other cleaning accounts going around at the time, where the creators have their own businesses (cleaning, hairdressing etc) therefore having the time, money, and things to show to become interesting to people that are into that s.
-Lou's trying to pivot into a bit of a self-care/positivity account. She gets gifted a few wax melts and bath bombs from micro-businesses. Realises she can beg for s.
The Fwinge Incident
-Enter the account Little Miss Mops. Had about 100k followers at the time, ran her own cleaning business so lots of posts around that, and her actually cleaning her home, unlike Lou. She attracted a bit of negativity on tattle, as expected with an account that size. Nothing compared to the others. She gets on tattle and starts defending the cleaning account culture.
-Lou was in her sad cycle, and there were a few people that, I guess, although didn't like her antics, kind of felt sorry for her as it appeared that she was trying but unable to keep up with the bigger/monied/sponsored cleaning accounts. A few directed this at Miss Mops, implying that accounts like hers encourage people (not just Lou) to spend money they don't have on s they can't afford (cleaning stuff etc) trying to buy into the Hinch cult
-Lou's now strongly hinting about self care, she hates her hair, has no eyebrows, wishes she wasn't skint so she can treat herself
-LMM GIVES LOU A HUNDRED POUNDS and TELLS LOU NOT TO TELL ANYONE SHE GAVE IT TO HER, and to treat herself to a haircut/eyebrows
-So what does Lou do - she is absoloootely buzzing, yoo guyz, tells everyone about it. Draws a bit of unwanted attention to LMM. Pretty sty.
-tattle knows that she won't use the money for her hair. It was obvious when she kept going to Va Shop for Ma Bits n Bobz. "Ill make an appointment, I'lll do it in a few days. Pressure for her to do it mounts.
- Money has clearly gone, but Lou needs to show something. Hence the fwinge and crayoned eyebrows pic I shared earlier.
-By this stage Hinch has well and truly disappeared from Lou's life. When she faked her suicide, Miss Mops only comment was to the effect of 'oh dear;. None of them wanted anything to do with her after that.
-Fake suicide comes in a little later. In her desperation to be a big account she or Carol purchased a few thousand followers. Pretty obvious when they were all commenting "jajajaja" "beautiful lady" on her posts. Gets caught, sends a fake message to a Scottish cleaning account saying Lou suicided.
Other characters mentioned are
-Garthy, smaller account. Known for his love of old lady decor, and insanely bad teeth. Was a bit fixated on gaining followers. Last I checked 12 months ago, he's happily married to John, doesn't post as often, and it's not content aimed at gaining followers or chasing clout.
-Mario, aka CleaningWithMario. Bit of a knobhead, he has his own thread on tattle. Only got his following cuz he made a few mildly amusing (okay, I'm being generous) posts that Hinch shared and he gained 40k followers out of it. Inflated ego and sense of importance. One of the Suns (probably the Scottish one) interviewed him in person, wrote an article and he thought he was the King. Obvious the writer was ripping piss.
instagram.com
drive.google.com
my old tattle username was the nice beard man