Genuine question here - why do bperfect keep her on? They don’t give her half the coverage this new lassie is getting and they clearly don’t like her.
It’s my opinion only, with all brands (most) you can apply to affiliate program. Bperfect have this on website I’m sure about it. Big brands have super serious filtering system to get the best. Smaller ones take anyone on board from micro influencers to anyone wanting to be ambassador. Once you sign with them (common commission is 7-10% with luxury brands 3-4%) there is a few steps to set your account joined to theirs. So it can be accurately tracked every traffic you bring in on sales.
Sniffanie have good size of micro influencer status on TT, even if it brings let’s say £1K a month on long run worth keeping her.
Nearly 100% there is a top seller every month and those who are continuously topping get “promotion” or this case branded content.
Never checked but judging by packaging bperfect manufactured in Asia or China, and Anna’s collection production price at best around 20 maybe £30.
So if we brake down this on 5K units Anna cashing in around 50K.
So on long run cheap production on general sales tactics a small calibre person like Vav still worth keeping.