Good Morning,
I hope this email lands to the right person, and if it hasn’t, please pass it on.
I want to start by saying how absolutely disappointed I am in L’Oréal as a brand for showcasing and supporting a person such as Stephanie Vavron (nee Robertson). While seeming like the perfect girl on the outside, Stephanie Vavron is one of the most despicable human beings to every walk this earth and a simple Google search from your team before endorsing her in such a way would have been highly advantageous to your brand.
Yes, Stephanie has over 400k followers on TikTok and so seems like a great fit for partnering with to sell and promote your products. However, look into the authenticity of these followers. Due your due diligence and you will discover that 84% of these followers are bought. This is clearly visible by the total contrast of followers to engagement rates without even looking into the analytics & seeing the true number of authentic followers. So in turn, Stephanie has lied her way to get a collab and totally sucked you in.
Aside from being a liar on social media, Stephanie Vavron also accused a man of inappropriately touching her daughter (not very in keeping with your ‘Stand Up Against’ campaign in 2020, stole charity money from fundraising for her former (deceased) husband (not very in keeping with your Fund for Women campaign during covid-19), continually sets up burner accounts to harass other creators on TikTok (evidence of this on multiple pages where she has been caught), uses the smoothing function within TikTok to promote skin care (this is beyond mis-selling and misleading advertising & against the law) deliberately botch died a former partners daughters hair out of pure jealousy of a father-daughter relationship and suicide baits on the regular when she is called out for her atrocious behaviours. To see a brand so well known and well established as L’Oréal partner with such a person is absolutely shocking. With the funds and access the company have, the lack of background checks into this person before inviting them in and setting them on such a high pedestal is beyond comprehension.
Having a partnership with Stephanie Vavron plastered all over TikTok is so damaging to your brand and will have a lot of customers question the integrity of your company, your products and the people who work for you. But do not just take my word for it. Do your own research.
I seriously hope you look into this as a matter of urgency, and to save your company from a huge backlash, sever all ties with Ms Vavron.