I think her target audience is young, independent single mums. She wants to promote a safe space to discuss good parenting, nutritious cost saving meals and mental health.
Her actual audience is those who resemble White Dee from Benefits Street, who when they post on her Tik Toks, you need an Enigma machine to decipher what they’ve actually said. Those who check in on Facebook stating ‘it’s just me and the kidz now.
’ and who attack the rational people daring to offer an alternative opinion, in the hope that maybe, just maybe their Queen might like their comment.
I think I’ve covered it. Please do add anything I’ve missed.